Why do I need a brand style Guide?
While many of us know how important a logo is to a brand, many others miss the importance of brand consistency. When applied in marketing, brand consistency signals to customers that your business has a strong brand identity that is easily recognizable. Consistency makes consumers trust your brand, and that consistency leads to more positive feelings toward your brand.
The first step to brand consistency is creating brand guidelines. Brand guidelines demonstrate what a company is, what it does, and what it stands for. It contains rules and standards for representing your brand and should cover all aspects of your product's visual design, as well as the brand's tone and message.
What is included in your brand style guide?
Brand Story
Logo Usage
Color Palette
Typography and Fonts
Images and Icons
If you're looking to develop a brand style guide to protect your brand identity and have it remain consistent when managed by external agencies, contact me for more information.
Here are a few examples of brand style guides that caught my eye:
