brand design
What are the components of a brand-style kit? These elements are the core of your brand and the tools you need to convey your brand’s message.
Logo
Your logo is usually the first impression customers have of your brand and tells your story in one image. Your logo should be consistent across all platforms (social media, website, printed materials).
Color Palette
A brand color palette includes a set of 5-10 colors that represent your brand. The colors in your brand color palette will be used in your logo, on your website, in your business cards, etc.
Typography
A typographic palette helps tie all communications together, from the copy on your website and direct mail to your social media, signage, and packaging; creating brand consistency and memorability.
Visual Attributes (Graphic Elements)
Graphic elements— icons, color blocks, chart styles, infographics—that signal and reinforce your brand.
Brand Style Guide
A brand style guide (also known as brand guidelines) is essentially an instruction manual on how your brand should be communicated. It is a digital rulebook that specifies every aspect of the look and feel of your brand.
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